Sliq Spirited Ice shakes up the freezer aisle

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Sliq Spirited Ice shakes up the freezer aisle

By Gisselle Gaitan - 04/06/2020

Fans of Adult Fla-Vor-Ice and Otter Pop will have a new offering to try from the brand’s parent company, Jel Sert Co.

Launching during the summer, Sliq Spirited Ice is an alcoholic freezer bar that will be available in three premium spirit offerings — vodka, agave and rum.

“Sliq is a modern take on the classic freezer bar, giving our adult customers the alcoholic version of the immensely popular freezable treat they grew up loving,” Ken Wegner, president of Jel Sert Co., said. “When we began the process of creating Sliq, we knew we wanted to create something exceptional. We applied decades of experience, innovative thinking, and the latest in food and beverage technology with the elements we knew were most important to our adult customers; premium spirits, expansive flavor options, portability, convenience, low-calorie count, and portion-control, all wrapped up in photo-worthy packaging. We didn't just set out to make the best tasting alcoholic freezer bar on the market, we set out to create a product that would redefine the way people enjoy alcohol, responsibly, and we think Sliq will do exactly that.”

The full lineup from the brand includes:

  • Vodka infused Spirited Ice in lemonade, cranberry and grapefruit, and blue raspberry;
  • Agave infused Spirited Ice in a classic margarita, strawberry margarita, and mango margarita; and
  • Rum infused Spirited Ice in strawberry daiquiri, coconut and lime daiquiri, and pineapple daiquiri.

Each freezer bar contains 100 calories or less, 8% ABV, and comes in a portable packaging that can be taken anywhere.