SmartSweets unveils plant-based chews

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SmartSweets unveils plant-based chews

By Gisselle Gaitan - 04/08/2020

SmartSweets’ portfolio of low-sugar candy is continuing to expand with Sweet Chews — a new low-sugar, plant-based chew.

“Since day one of recipe testing in my kitchen, I have been passionate about creating radically better choices to traditional candy that taste just as delicious as the candy we've all grown to know and love without all the sugar,” Tara Bosch, CEO and founder of SmartSweets, said.

Made without the use of added sugars, sugar alcohols and artificial sweeteners, each 1.6-oz. bag of the snack contains 10 g of fiber and only 3 g of sugar per bag, the company said.

"Cutting sugar in one of the most sugar-ladened foods out there is no easy feat, but that challenge excites us,” Bosch said. "We are passionate about changing the narrative of candy from being something that's a moderately enjoyed treat to a snack you can feel good about enjoying throughout the day.”

Individually wrapped, Sweet Chews are available in mango, strawberry and watermelon flavors.

“We've spent hundreds of hours in our Candyland kitchen perfecting our new Sweet Chews and are excited to launch the first-ever low-sugar, plant-based chew in the market,” Bosch said. "The possibilities are limitless as we continue elevating the #KickSugar movement and reinvent the candy aisle.”

SmartSweets’ Sweet Chews are available for purchase on the company’s website at the suggested retail price of $3.29 each, while 12-pouch cartons retail for $34.98.