Snickers permanently adds white chocolate flavor to lineup

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Snickers permanently adds white chocolate flavor to lineup

By Gisselle Gaitan - 12/10/2019

There’s a new twist on the classic Snickers bar hitting shelves.

The Hackettstown, N.J.-based company, which is part of the Mars family of brands, announced the launch of Snickers White.

Featuring the same ingredients included in the classic bar — peanuts, nougat and caramel — the company added a twist by covering it all in white chocolate.

Previously only available for a limited time, Snickers White will now be a permanent addition to the brand’s portfolio, the company said.

"We received a resounding positive response from fans when we launched Snickers White as a limited edition offering last year," Josh Olken, the brand director at Snickers, said. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic Snickers for more fans to enjoy."

Consumers can expect to see Snickers White hitting retailers nationwide beginning January 2020 in 1.41-oz. and 2.84-oz. sizes.

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