Soapbox is emphasizing the importance of hand hygiene with a very big campaign.
The personal care brand is rolling out the world’s largest bottle of soap that will be touring multiple cities across the nation and emphasizing the importance of keeping one’s hands clean.
“The COVID pandemic has helped highlight the importance of handwashing, but as mask mandates go away, we can’t let our guard down,” Soapbox co-founder and CEO David Simnick said. “People around the world get sick and die every day because they can't properly wash their hands due to lack of access to soap and water.”
The 21-ft. tall, 2,500-lb. metal and fiberglass bottle will travel across various cities until August 4.
In addition, the brand will be donating pallets of soap and personal hygiene kits to local charities at every stop along the way, including Comfort Cases, an organization that provides aid to youth in foster care, the company said.
“In the U.S., food stamps don’t cover personal hygiene products like soap,” Simnick said. “We hope this tour brings attention to that important issue as well.”
Such retailers as Walgreens, Wegmans, Sally Beauty, Hannaford, Hy-Vee, Rite Aid, Giant Food, Giant Eagle, Lowes Food and H-E-B will host the large bottle of soap and invite customers to take pictures, as well as enter a raffle for product giveaways and help in assembling the hygiene kits that are to be donated.
“We are honored to be a part of this tour,” Comfort Cases founder Rob Scheer said. “Teaching children the importance of handwashing, particularly in under-served communities, can be a lifesaver.”