Southeastern Grocers debuts Know & Love private label line
Southeastern Grocers has launched its own exclusive store brand product line—Know & Love.
Made to offer shoppers a wide range of affordable and clean label products, items part of the collection include food, beverage and household items that are free from nearly 100 undesirable ingredients including certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners, the company said.
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“Our customers and associates are the driving force behind every decision we make, and as they began to express an increasing desire for products with simple ingredients, we set out to create a budget-friendly, clean label line centered around two fundamental traits: trust and transparency. Know & Love encapsulates this ideal and reflects our steadfast commitment to provide quality products at an affordable price,” said Brooke Rice, senior director of own brands for Southeastern Grocers. “Our Know & Love Goodness Guarantee, upholds this standard by offering customers a benchmark for excellence across the entire product line. When customers purchase Know & Love items, they can trust they’re bringing home products made from ingredients they’ll love.”
To create an engaging customer experience, the company looked to incorporate innovative neuroscience and neuromarketing techniques for a clean and visually appealing packaging design that aligns with its principles of clean labeling, the brand said.
Know & Love’s packaging design is color-coded to help shoppers with dietary requirements easily find products suit their needs. Dark purple packaging indicates gluten-free items and dark green packaging denotes plant-based options.
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Consumers can find Know & Love products exclusively at Fresco y Más, Harveys Supermarket and Winn-Dixie stores gradually through the next year.