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01/27/2021

Special K takes keto-friendly route with snack bars

Special K is aiming to make snacking guilt-free for those adhering to a keto lifestyle.

To do that, the brand is rolling out a new line of snack bars that contain 1 g of sugar, 2 g of net carbs and 7 g of protein.

The Special K Keto-Friendly Snack Bars are available in two flavors — chocolate almond fudge and peanut butter fudge.

In addition, the Battle Creek, Mich.-based company is looking to help celebrate National Chocolate Cake Day across Austin, Texas, Chicago, Denver, Los Angeles and New York City by delivering one of the snack bars to consumers doors.

From now until Feb. 3, consumers can tweet their daily craving temptations and how they’ll defeat them by using the #KLetsWinThis and #Giveaway hashtags, while also tagging @SpecialK.

“Our Kellogg’s Special K Keto-Friendly Snack Bars help you win however you eat, whether you're all in on keto, a dabbler, a first timer, or just want something delicious and convenient with 1g of sugar,” Courtney Bentley, Special K's brand manager said“That’s why on the first tempting day of the year — National Chocolate Cake Day — we're challenging keto-ers and chocolate-cake cravers alike to combat their cravings with a chance at free delivery of our new chocolate almond fudge bars.”

Consumers can find Kellogg’s Special K Keto-Friendly Snack Bars in a five-count box that retails for $6.99.

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