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Millennials making big impact on dietary supplement category sales

Perhaps because of their parents and grandparents, millennials are taking a shine to the use of dietary supplements as a strategy toward being healthier, according to the 2016 Consumer Survey on Dietary Supplements conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition. Overall, as many as 170 million U.S. adults, or 71% of the population, take dietary supplements.

Harry’s debut at Target attracts majority of customer base

Not too long after Unilever’s blockbuster deal with Dollar Shave Club was announced, another online razor company made its own news. Harry’s inked a deal to sell through Target, complete with an inline presentation and an endcap decked out with a huge Harry’s signature razor.

(To view the full Shave Report, click here.)

When he came to Rite Aid in 2004, Thompson brought his own flair for reinvention and entrepreneurialism, shaped by a multifaceted career in both small- and large-chain retail pharmacy and in start-up companies dealing in other sectors of health and wellness.
(Click here to view the full report.

Inspired by the art and culture of Milan, Italy, Milani Cosmetics embodies the style and essence of the city’s fashion and design heritage, with a high level of detail going into the formulation, packaging and shade of each individual product. But that’s only the beginning of the story.

The Vitamin Shoppe for the past year has been steadily redefining the brick-and-mortar experience for natural health shoppers via its latest store prototype, the Brand Defining Store, currently in nine locations with another five to open soon. “We’re always looking for innovative ways to enhance our customer’s wellness journey, and our BDS stores are one of many examples of how we’re increasing consumer engagement and improving the customer experience overall,” Jason Reiser, The Vitamin Shoppe’s COO, told Drug Store News.

The allergy space will continue to heat up significantly in 2017 as marketers pollinate the airwaves with advertisements promoting their latest brand introductions. GSK Consumer Healthcare will have its hands full defending the Flonase franchise, now the No. 1 allergy remedy on the market. Not only is there another nasal corticosteroid on the market — McNeil Consumer’s Rhinocort launched earlier this year — but Flonase faces increasing private-label and brand competition.

Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. But according to the latest consumer survey from the Council for Responsible Nutrition, 3-in-4 adults use a multivitamin. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?

As pharmacies fill more prescriptions, while also needing to provide specialty clinical services, pharmacy technology company ScriptPro is positioning itself as a provider of solutions that will ease common pain points that come with increased script volume and the influx of paperwork from clinical services. ScriptPro’s CEO Mike Coughlin shared two forthcoming innovations from the company with Drug Store News, one of which addresses pharmacy documentation needs, and the other of which will help with pain points in the will-call process.

Probiotics are one of the better-selling categories within the VMS space, as evidenced by the number of growing probiotic brands on the top 10 mineral supplement brand chart, which is where IRI captures many of the probiotic SKUs. While market-leading mineral supplement brands Nature Made and Nature’s Bounty certainly include probiotics, i-Health’s Culturelle brand is the best-selling pure-play probiotic brand with $123.1 million in sales on 8.9% growth across total U.S. multi-outlets, according to IRI.

Consumers are gravitating toward more natural eye and ear care products that have fewer chemical additives, industry observers said.

The shift comes amid increasing demand for eye care products overall, as the baby boomer population ages and younger consumers seek options for treating various eye irritations resulting from allergies, prolonged exposure to computer screens and other factors.

Owen Mumford is releasing an insulin injection guide to better assist healthcare professionals in educating patients on healthy injection routines. Called “Injecting with Insulin: A Guide to Good Injection Technique,” the guide will be offered in both digital and print formats as early as this month.

(To view the full Home Health Care Report, click here.)

Unilever’s $1 billion purchase of Dollar Shave Club was an eye-opening deal. While Unilever has been on a buying spree, snapping up companies such as REN, Kate Somerville, Dermalogica and Murad — all premium skin care brands — the deal with Dollar Shave represented growth in a different market. Now the industry awaits Unilever’s next move.

(To view the full Shave Report, click here.)

Millennials present challenges to marketers. They use multiple devices, sometimes simultaneously, making them harder to reach than individuals in other demographic groups. They engage with social media to a higher degree than any other demographic group. This audience wants to be heard; social listening, as well as conversational marketing, can provide insights for product functionality and messaging.

Drug Store News spoke with Troy Talarico, VP sales Fusion Diet Systems, regarding the consumer diet aid trend favoring meal-replacement offerings over quick-fix solutions.

(Click here to view the full VMS Report.)

DSN: What are the factors driving the growth in sales of diet aids and meal-replacement solutions across retail pharmacy?

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