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06/03/2020

Square One Organic Spirits rolls out ready-to-drink cocktails

Gisselle Gaitan
Online Editor
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Just in time for summer, Square One Organic Spirits is rolling out its new collection of certified organic ready-to-drink cocktails.

The Square One Organic Cocktails have been crafted from the purest ingredients, contain vodka, real juice and botanical extracts, and are made without the use of artificial preservatives, the Charlottesville, Va.-based company said.

“Consumers — particularly Millennials and Gen Z — are increasingly conscious about what they are drinking, and they are attracted to the certified organic ingredients and lack of artificial flavorings that are core to the DNA of all Square One products,” Allison Evanow, founder and CEO of Square One Organic Spirits said. “With the addition of these delicious sparkling ready-to-drink cocktails, Square One now has a variety of options for discerning cocktail sippers — whether they prefer the base spirit, organic cocktail mixer or the convenience of a can. No other ultra-premium vodka brand has this breadth of offering.”

Flavors that are to be available include:

  • Pear of Roses, which contains organic vodka, pear, rose, lavender, rosemary and lemon;
  • Basil Berry Fizz, which has organic vodka, basil, strawberry and lemon;
  • Mediterranean Pearl, which features organic vodka, bergamot, orange, pomegranate, coriander, star anise and lime; and
  • Cucumber Therapy, which has organic vodka, cucumber, rose, ginger and lime.

“Our consumer wants a light but complex tasting cocktail, not a hard seltzer with one flavor, and certainly not a flimsy diet version of an original,” Evanow said. “Our unique cocktails feature beautiful packaging and clever names — a craft cocktail experience with less alcohol but more flavor. Convenience doesn't have to be boring.”

Each of the beverages, which are lightly carbonated, contain 7.5% ABV, and are available in a pack of four 12-oz. cans that retail for $19.99.

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