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Stmnt designs grooming products accessible to all

Henkel’s latest entry into the grooming category has finally made its launch.

Stmnt is looking to make waves via its high performing grooming products, which were designed to be accessible to all regardless of gender or style.

Consisting of four lines, one specifically curated by each creator — Sofia Pok aka Staygold, Julius Arriola aka Julius Cvesar, and Miguel Gutierrez aka Nomad Barber — the brand’s collection consists of 12 products that range from shampoos to conditioners, all in one care products to pomades, and sprays and powders for long and short styles.

“Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless,” Caleb Foltermann, the general manager STMNT Grooming Goods US said. “We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective.”

In the Staygold collection, designed by Los Angeles-based barber Sofie Pok, consumers can expect to find a three-piece genderless set that includes the Stmnt spray powder, wax powder and fiber pomade.

The Julius Cvesar line, designed by Los Angeles-based barber Julius Arriola, consists of products designed with the ability to cocktail, including the Stmnt hairspray, shine paste and matte paste.

As part of the Nomad Barber collection, designed by UK-based barber Miguel Gutierrez, consumers can expect to find a range of such classical products as grooming spray, classic pomade and dry clay.

Last but certainly not least, the Stmnt Care line features five products that were designed to create the perfect canvas for styling and include a shampoo, conditioner, all-in-one cleanser, beard oil, and the bath and body cleansing bar.

Available at Ulta Beauty, Stmnt products retail from $11.95 to $24.95.

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