DSN: What are your thoughts on “what’s next” in supplements and in cosmetic products?
ML: There are three key themes: innovation, “natural or free from” and value. Innovation will always have a place for consumers seeking new solutions. This may be in ingredients, product forms, packaging or claims. Within supplements, we are seeing strong growth in powder stick packs and gummies. Traditional capsules and tablets remain strong, but a segment of consumers is looking for new ways to dose themselves to support their healthy lifestyle. Immunity products remain strong, and we expect consumers will continue to seek products that help them reduce the impact of aging and increase wellness. For cosmetics, there have been a lot of disruptive brands entering the category as barriers to entry have fallen. We expect that consumer spending on facial care and hand and body lotions will experience growth post-COVID. Additionally, consumers will continue to seek solutions to help them feel better and look better. Antiaging creams continue to be strong sellers as America ages.
DSN: Anything else you’d like our retail readers to know about your company?
ML: Eagle Labs can help identify key trends in e-commerce to help support traditional retail clients. Additionally, for e-commerce clients, we can provide support through our high-volume fulfillment center. With a broad array of product forms available and decades of experience on the management team, Eagle can be a strong strategic partner for both large and smaller brands, and also with private label/own brands.