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Beauty retailer on fast track
The fast-growing NYX Cosmetics has opened a store at Brea Mall in Brea, Calif.
The Los Angeles-based cosmetics brand opened its first brick-and-mortar location in 2015. It currently operate 23 locations throughout the United States.
Menemsha Solutions provided both architecture and construction for the new store.
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This retail channel is in a high-growth mode
Beauty stores are hot — and shoppers around the globe can’t seem to get enough of them.
With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory, according to an upcoming study from market intelligence and research firm Kline.
Vertically integrated beauty specialty stores offering an immersive, single brand experience and supported by cult-like followings of younger generations, including millennials, are seeing expansion across multiple countries, the report finds.