The Bountiful Company’s Sundown brand is growing its immunity offerings for children with its latest product. The brand is introducing Sundown Kids Vitamin C Gummies and Sundown Kids Vitamin D3 Gummies.
The company said the new products respond to growing demand for immune-support offerings from consumers. A MarketPlace survey from August 2020 found that immune health is a key reason people purchase supplements, with 54% focused on vitamin D and 53% focused on vitamin C.
[Read more: Nature’s Bounty becomes The Bountiful Company]