Oral care company Sunstar America is launching a line of dry mouth-focused products under its GUM brand. The Chicago-based company is set to debut the GUM Hydral Dry Mouth Relief line, which features advanced moisturizing and hydrating ingredients meant to work like natural saliva.
The GUM Hydral line contains hyaluronic acid, betaine and taurine to help maintain hydration and electrolyte balance, as well as polyvinylpyrrolidone, a lubricant that forms a protective film over the mouth’s mucosa. The line includes an oral rinse, oral spray, oral gel for nighttime relief, and anticavity toothpaste, with each product designed with a low-irritation formula and without sodium lauryl sulfate, alcohol, or milk or egg derivatives.
“We know that xerostomia, or dry mouth, affects as much as 30% of the population and can be extremely painful and often debilitating, yet a high percentage of patients are either not receiving help or are dissatisfied with their current treatment,” said Angel Gonzalez, Sunstar America’s vice president of research and development. “GUM Hydral advances OTC dry mouth care with innovation that mimics the multifaceted, biological role of the body’s natural saliva, providing a new level of deep moisturizing that starts fast to relieve a range of dry mouth symptoms. Given the high degree of satisfaction we saw after actual use by dry mouth sufferers, we are confident that GUM Hydral can make a real difference in the quality of life for many patients.”
The company said the GUM Hydral line will be available through retailers in early March.