Target’s adult beverage assortment is growing.
The retailer recently announced the launch of its Casa Cantina premixed cocktails line, which is designed to help consumers enjoy fun, friends and festivities without the traditional cocktail prep.
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“We know our guests are increasingly looking for convenient adult beverage offerings,” said Rick Gomez, executive vice president and chief food and beverage officer at Target. “That’s why we’re excited to introduce Casa Cantina, an assortment of ready-to-drink craft cocktails that delivers great taste and high quality at an incredible value.”
Available in three options — classic margarita, strawberry margarita and piña colada — Casa Cantina’s premixed cocktails are made with such ingredients as strawberry puree, pineapple and coconut. The cocktails are vegan, gluten free and do not contain artificial flavors or sweeteners, the company said.
“At Target, our approach is to help guests discover the joy of food during life’s everyday moments,” Gomez said. “Whether it's quality craft cocktails and protein for the grill or seasonal salad kits and freshly prepared deli sides, we’re proud to offer that only-at-Target combination of convenience, value and inspiration.”
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With the launch of Casa Cantina, Target is focusing on the curation of its adult beverage offerings to deliver what guests are currently looking for at an affordable price, the company said.
Casa Cantina is available online and at all Target stores with a wine assortment.
The line also is available through the retailer’s same-day pickup options, including drive-up, pick up and same-day delivery with Shipt at stores with adult beverage assortments.