After announcing the initial launch of its partnership with beauty retailer Ulta Beauty, Target is looking to take their relationship to the next level.
Target recently shared that in 2022, it plans to open more than 250 Ulta Beauty shops in it stores, building towards a goal of 800 total.
[Read More: Target adds 40 brands to beauty assortment]
“Since Target and Ulta Beauty partnered, our shop-in-shops have delivered more prestige beauty brands and industry-leading expertise to more guests,” Christina Hennington, executive vice president and chief growth officer at Target, said. “In stores where we’ve added an Ulta Beauty experience, guests are buying incremental items from the assortment while continuing to shop the beauty brands they’ve loved at Target for years, and adding more to their baskets in complementary categories. With these strong results, we remain committed to operating at least 800 Ulta Beauty at Target locations over time, with plans to add more than 250 new locations in 2022.”
Currently, Ulta Beauty at Target shops offer shoppers more than 50 carefully curated skin, makeup and hair care brands that include Too Faced, The Ordinary and Ariana Grande fragrances.
As part of its commitment to continue to elevate the beauty experience in its stores, the retailer plans to make it easier than before to shop prestige beauty brands and discover new ones by investing in its Ulta Beauty-trained team members, the company said.
“We are thrilled to hear such consistently strong guest feedback as we bring the best of our brands to life at Ulta Beauty at Target,” Kecia Steelman, chief operating officer at Ulta Beauty, said. “As we continue to grow our footprint, we remain deeply committed to creating unforgettable guest experiences rooted in expertise and an exceptional assortment. As leaders who listen, we will optimize these experiences to ensure we deliver on what guests have come to expect and love from our two powerhouse brands.”
In addition, Target announced that shoppers can take advantage of their Target Circle and Ultamate Rewards by linking their accounts together to ensure the best value is being offered.