Target supports wellness journeys with broadened offerings

Target’s wellness selection is expanding with more than 1,000 product launches coming to the category. 

Starting at just $1.99, the broadened assortment will range from apparel and accessories to supplements, vitamins and technology. 

“Wellness has been redefined to encompass a more holistic way of living—and it's also different for every person,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.”

[Read more: Cabinet Health debuts in select Target locations]

Shoppers will be able to find Target-exclusive items alongside other curated products that include hydration boosters, skin care, functional beverages, stylish offerings from All in Motion that match exclusives from Stanley Tumblers and Bala Bangles. 

In addition, the retailer also launched an online wellness destination with ideas, products and meal inspiration among other related items. 

Guests will be able to shop from such Target-exclusive brands as Ghia, Good & Gather, Being Frenshe, Blogilates, Sechey and All in Motion. 

There also will be products available from Bloom, Hum Nutrition, Liquid IV, O Positiv, Podium, good.clean.goop from Gwyneth Paltrow and Kourtney Kardashian Barker’s Lemme.