Target’s holiday campaign focuses on preserving traditions

With the holiday season rapidly approaching, Target is giving shoppers a look at what’s to come when it comes to a campaign.

The retailer’s focus this time around is ensuring that the holiday season remains just as meaningful as prior years, by either embracing new routines or finding ways to preserve beloved holiday traditions.

“The holidays will be different for all of us this year, and our marketing campaign is all about inspiring guests to celebrate the beauty in simple moments of joy at home,” Rick Gomez, Target executive vice president and chief marketing and digital officer, said. “Target is known for making ordinary products and shopping experiences extraordinary, and this holiday season, that’s more important than ever. That’s why our guests will find everything they need to make each gift, gesture and gathering extra special right here with us.”

In addition to launching this campaign, Target also is emphasizing its previously announced Black Friday deals, which will be happening throughout the month of November, expanded contactless services, and its added safety measures to all existing and recently opened stores.