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09/15/2021

Temptations rolls out Halloween-themed cat treats

The limited-edition Temptations MixUps Tasty Human Treats are available in chicken, liver and beef varieties.

Halloween is still weeks away, but brands are already getting into the holiday spirit.

Temptations are celebrating the spookiest time of the year by rolling out a new, limited-edition treat for felines.

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New from the Franklin, Tenn.-based company are the Tasty Human MixUps treats.  

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To celebrate the launch of this new innovation, the brand is debuting two new ads that jokingly point out how if cats were bigger, they would try to eat their humans, the company said.

“I’m sure every cat owner would agree that their cat can be unpredictable at times,” Craig Neely, the vice president of marketing at Mars Petcare said. “Knowing that our cats share some DNA with lions and tigers makes those creepy cat stares a little more ominous, and that’s what inspired us to create this new product. It’s a unique way to celebrate the Halloween season and make sure our cats have a more appropriate snack on the menu — hopefully.”

Available in chicken, liver and beef varieties, Temptations MixUps Tasty Human Treats contain less than two calories per serving and contain a crunchy and soft texture, the company said.

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Feline owners can find the limited-edition Temptations MixUps Tasty Human Treats throughout the Halloween season at major online retailers and in-store at select locations nationwide.

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