Tigi premieres ‘You Can Always Start Over’ campaign
Tigi is ringing in 2020 by unveiling its “You Can Always Start Over” campaign.
Consisting of real, inspirational and transformational stories that highlight a unique topic and charitable cause, the movement also aligns with the brand’s core values and the transformative results of its in-salon and at-home custom care products, the company said.
In addition, Tigi also announced that celebrity hairstylist Andrew Fitzsimons would serve as its new brand ambassador in support of the Trans Wellness Center.
“I am so proud to be a part of this campaign which sheds light onto the power of transformation and change. A new start can be a signifier of a rebirth, a new chapter in your life. It can be very powerful because it can give you the fuel to move on in a completely different direction.,” Andrew Fitzsimons said.
The campaign also is set to feature brand ambassador Wes Palmer for the ASPCA, technical creative director Richy Kandasamy for The Legacy Center, and motivational speaker Jen Planck for Beauty Changes Lives.
"Tigi is thrilled to be working with Andrew Fitzsimons on a campaign and cause with genuine transformative impact. Andrew and his work, both in and out of the salon, exemplify the positive impact and influence salon professionals have in the world. Tigi supports this mission and is proud to showcase this power throughout our campaign and show that no matter who you are, You Can Always Start Over,” Elisa Fischer, Tigi’s general manager said.