Top Ramen, Sanrio’s Gudetama partner on limited-edition packaging

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Top Ramen, Sanrio’s Gudetama partner on limited-edition packaging

By Gisselle Gaitan - 02/10/2020

There’s a familiar face popping up on Top Ramen products.

Nissin Foods, the company behind the popular brand, announced a partnership with Sanrio to bring the lazy egg Gudetama to its packaging.

“We're always looking for new and exciting ways for fans to experience their beloved Top Ramen brand,” Gary Lai, the director of marketing for Nissin Foods said. “By bringing together two iconic brands that our fans love, Gudetama and Top Ramen, we are combining pop culture with noodle goodness!”

Featured on select Top Ramen flavors including chicken and vegetarian soy sauce, Nissin is taking its love for Gudetama one step further by also releasing merchandise on its e-commerce store that has been inspired by the popular character.

In addition, the company also has released five short videos that feature Gudetama across its YouTube, Facebook and Instagram channels.

“Through our collaboration with Top Ramen, we are adding to the rich history of Gudetama — one of our most popular characters — by giving fans a new way to engage and interact with the lazy egg,” Susan Tran, the director of brand marketing at Sanrio said. “We know that Gudetama's fans have a strong interest in Japanese food, particularly ramen, which created a seamless cross-over with the Top Ramen brand.”

Top Ramen products with limited-edition Gudetama packaging are now available through April at food retailers across the country.

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