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03/19/2021

Topo Chico enters hard seltzer category

a close up of a bottle

There’s a new hard seltzer in town.

Molson Coors Beverage, the parent company behind Topo Chico, announced that the brand would be rolling out a new line of hard seltzers.

Topo Chico Hard Seltzer, made in the spirit of its mineral water, blends purified sparkling water with natural flavors and minerals for a crisp finish, the Chicago-based company said.

“We are seeing incredible excitement for the launch of Topo Chico Hard Seltzer with drinkers and retailers alike,” Matt Escalante, senior director of seltzers at Molson Coors said. “Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category.”

Available in four flavors — tangy lemon lime, exotic pineapple, strawberry guava and tropical mango. The beverages will be available in nine states including Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon and Texas, as well as six metro areas, Boston, Chicago, New York City, Northern New Jersey, Seattle, Vancouver, Washington and Washington D.C.

Consumers can find Topo Chico Hard Seltzer in a variety pack, 24-oz. singles and 16-oz. cans beginning March 29.

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