Trace showcases new brand identity, product packaging

Trace Minerals is updating its brand identity by now going by Trace and showcasing some updated product packaging. 

Through this revamp, the company emphasizes said it consumer education, quality ingredients, various delivery formats, its commitment to scientific research and sustainable sourcing practices. 

To kick things off, Trace shared that its hero product, ConcenTrace Mineral Drops, which aim to help the body absorb essential nutrients and vitamins, is included in 99% of its products and now will be prominently featured on each item that contains this ingredient, the company noted. 

“We are utilizing this moment to better educate our retail clients and customers on the power of ionic minerals. Trace’s legacy ingredients are built on its established brand heritage over the last 50 years, and we’re eager to showcase how we’re continuing to innovate and formulate products for the future,” said Matt Kilts, chief executive officer at Trace. “Mineral depleted soils have created a prevalent issue in human health with mineral insufficiency continuing to impact efforts to maintain a healthy lifestyle. Our mission remains steadfast to remineralize the world, and we look forward to continuing this work under our enhanced brand identity.”

[Read more: Jarrow Formulas debuts Multi+ Multivitamins]

The new updated packaging will highlight the key benefits of each product, as well as its delivery method. 

In addition to the new packaging and brand name, Trace is marking the moment and its commitment to ongoingthe  development of formulations, formats, sustainability practices, and product research. 

Trace products are available at The Vitamin Shoppe, Wegmans, GNC, Walgreens, Whole Foods and Walmart.