It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder of Salt and Earth Labs, and Liseda Shelegu, founder of The Main Tab — who offer their insights on what’s ahead in 2023.
Both Shelegu and Umelo point to wellness as a continuing trend in 2023. The interest in wellness and selfcare will carryover from 2022 and ultimately 2020 when paying more attention to how we treat our bodies and the effects of products we use on and those we put into our bodies became top of everyone’s mind. Wellness was highlighted as a strong trend in the data Accelerated Analytics shared in this August Inside Beauty article.
Umelo, whose Salt and Earth Labs is a boutique brand development hub focused on green chemistry to drive innovation in beauty and wellness, stated, “We can expect to see more emphasis on body care as a wellness and lifestyle practice. A return to bathing rituals, self-soothing, and massage, as well as skin nutrition through holistic ingredients and ingestibles will all be highlighted in this trend.”
Shelegu, whose The Main Tab is a curated, luxury wholesale marketplace connecting beauty, home and lifestyle brands, retailers, and sales reps through an online platform, said based on her sales data, “We always see an increase in wellness in January through March. The new year and colder months across most of the country are primetime for this. Customers prefer more ritual-based products — a powder they can put in their smoothie, collagen powders, etc. are all still popular.”
[Read more: Inside Beauty: Hairitage’s Mindy McKnight takes hair care by storm]