Truly Hard Seltzer adds tea to offerings


Truly Hard Seltzer is infusing a new product into its lineup.

The hard seltzer brand is rolling out its Iced Tea Hard Seltzer, which combines hard seltzer with the flavors of real brewed tea and fruit, the Boston-based company said.

“With each innovation, we’re pushing the boundaries of what drinkers expect from hard seltzer,” Casey O'Neill, senior product development manager at Boston Beer said. “We spent eight months testing more than 250 iterations to land on the Truly Iced Tea launching today and can't wait to finally share it with our drinkers.”

Containing 1 g of sugar, 100 calories and 5% alcohol by volume, Truly Iced Tea Hard Seltzer is available in four flavors — lemon, raspberry, peach and strawberry.

“As the hard seltzer category continues to explode, we’re excited to bring another first-to-market product to our drinkers and fuel their discovery through new flavors,” Lesya Lysyj, chief marketing officer of Boston Beer. “Truly believes in inclusivity and that no one is just one flavor, which is why we're once again expanding our portfolio to offer a flavor for everyone. Truly Iced Tea is another testament to the mega-brand we're building and our relentless innovation, and trust us, it will be your cup of tea.”

Consumers can find Truly Iced Tea in a variety of 12-packs, as well as in single-serve 16-oz. and 24-oz. cans.