Truly Hard Seltzer intros lemonade offerings

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Truly Hard Seltzer is growing its variety with its latest unveiling.

The Boston-based company has launched Truly Lemonade Hard Seltzer, a mix of alcoholic seltzer and lemonade made with real lemon juice. The product will be available in four flavors — original lemonade, black cherry lemonade, mango lemonade and strawberry lemonade.

“We took the feedback from drinkers and created Truly Lemonade for those looking for more flavor than traditional hard seltzer yet not willing to compromise on calories, carbs or sugar,” Casey O'Neill, senior manager of product development at the Boston Beer Co., said.  “It really is the best of both worlds and brings together flavor and refreshment in a way that nothing else in the category does right now.  Drinkers will have to taste it to believe it, but we're confident they'll love Truly Lemonade as much as we do.”

Containing 1 g of sugar and 100 calories, Truly Lemonade also partnered with 12 artists to design one-of-a-kind boxes inspired by each of the flavors, which will continue as the product’s campaign rolls out over February and March, the company said.

Truly Lemonade sells in a 12-can variety pack, as well as in 16-oz. and 24-oz. single-serve cans. The products are available where the company's products already are sold, and prices vary by market.