Tula Skincare partners with Sephora on distribution
Tula Skincare products are about to become available to a wider range of consumers.
The brand, recently acquired by Procter & Gamble and known best for its clean skin care products that are powered by probiotic extracts and superfoods, announced a partnership with Sephora.
On April 1st, its products are to become available at the beauty retailer, following a successful debut at Sephora Canada in 2021, the company said.
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“We are thrilled to expand our partnership with a retailer as influential as Sephora,” Savannah Sachs, CEO of Tula Skincare said. “As we continue to build our forever brand, our partnership with Sephora U.S. will allow us to continue to drive strong brand awareness and tap into new audiences. Not only is Sephora a leader in the retail industry, but our shared values and aligned commitments to clean beauty and inclusivity make us proud to partner with a retailer that is challenging beauty standards and serving as a leader for positive change.”
Founded in 2014 by gastroenterologist Roshini Raj, Tula came to life with a clean and clinical approach to beauty that looks to leverage research and clinical studies to innovate the space with products that contain such ingredients as probiotic extracts and superfoods, the company said.
“Tula has built a powerhouse omnichannel brand by strategically partnering with influential retailers,” Amanda Domaleczny, vice president of global sales at Tula Skincare said. “We are well positioned for strong results, increased brand awareness, and incremental growth through our exciting partnership with Sephora U.S.”
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Launching at 250 Sephora stores and online, the assortment shoppers will be able to add to their carts include the Core and Ageless collection.
In addition, Tula’s in-store footprint will feature custom storytelling elements that highlight the brand’s science-backed approach to skin care, as well as be included as part of the Clean at Sephora category.
“Sephora is thrilled to partner with Tula Skincare and continue bringing our clients products that support all their clean beauty needs,” Cindy Deily, vice president of skincare merchandising at Sephora said. “With its unique formulations — powered by probiotic extracts and superfoods — Tula offers effective, clinically backed products that inspire confidence and deliver results. We look forward to introducing this brand to our Sephora community and know it will be a wonderful addition to our assortment.”
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On May 10th, Sephora also will exclusively debut the brand’s Eye Recharge and Replenish Pro-Ferm Overnight Complex, a concentrated eye treatment formulated to help protect and hydrate the eye area while also minimizing the appearance of fine lines and wrinkles.
Shoppers will be able to shop Tula Skincare at Sephora beginning April 1.