Twix Cookies and Creme debuts with exclusive sneaker drop
Twix is putting a new spin on its beloved candy bars.
The brand is adding Twix Cookies and Creme to its offerings, augmenting the launch with the debut of limited-edition sneakers.
By partnering with Dominic Ciambrone, otherwise known as The Shoe Surgeon, Twix was able to have everything about its new candy bar replicated on the sneaker, the company said.
“Twix cookies and creme pairs one of America's most popular cookie flavors with its most popular cookie bar, creating a crave-worthy treat that appeals to loyal Twix fans and welcomes new consumers to the brand,” Michelle Deignan, the Twix brand director at Mars Wrigley, said. “Our sneaker collaboration brings our new flavor to life in a fresh, unexpected way, one that celebrates the relevance of cookies and creme within sneaker culture and the left and right roots of our brand.”
With only 100 pairs of sneakers available, they will only be given away at drop events in February, with details only being disclosed just before then, the company said.
Twix cookies and crème features a milk chocolate cookie bars, a soft creme center with cookie bits, and is covered with milk chocolate. They are available for purchase at retailers nationwide in single and share sizes, as well as sharing size stand up pouches.