Twix Cookies and Creme ice cream hits shelves in time for summer

Gisselle Gaitan
Online Editor
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With temperatures slowly rising, the need for ice cream slowly begins to take over as well.

To help curb some of those cravings, Twix is unveiling its latest innovation to hit the ice cream aisle — Cookies and Creme Ice Cream Bars.

Inspired by the Hackettstown, N.J.-based company’s Cookies and Creme Chocolate Candy Bar, the new launch contains vanilla ice cream mixed with chocolate cookie pieces and topped with chocolate cookies.

“We're thrilled to kick off summer celebrations this year with our Twix Cookies and Creme Ice Cream innovation,” Jayesh Shah, the Mars ice cream marketing director said. “This frozen treat offers an exciting new twist on our classic ice cream bar — and we hope it delivers a welcomed smile to fellow Twix fans this summer season.”

Those interested in picking up Twix’s Cookies and Creme Ice Cream Bars can do so at mass grocery, grocery and convenience stores in single and multipack boxes that will retail for $4.29.