Ulta Beauty, Credo Beauty partner on clean beauty offerings

Ulta Beauty and Credo Beauty are joining forces.

Through their collaboration, the two companies are looking to offer Ulta Beauty guests an exclusive, clean beauty collection with transparency related to sourcing, fragrance and ingredients.

Premiering with eight brands including EleVen by Venus Willians x Credo SPF, Innersense Organic Beauty and One Love Organics among others, the lines will hit 100 of the beauty retailer’s shelves in the fall, as well as Ulta.com.

“As a trailblazer in ingredient authenticity and transparency, Credo Beauty is the perfect partner for us as we continue to evolve our clean beauty offerings for guests,” Monica Arnaudo, the chief merchandising officer at Ulta Beauty said. “We know ninety percent of Gen-Z shoppers intend to buy clean beauty products in the next year; this first effort together, a clean collection handpicked by the experts at Credo, offers amazing products and more beautiful, clean possibilities for their needs.”

As their partnership begins to flourish, both Credo Beauty and Ulta Beauty will be able to use their expertise to continue pushing this important space forward, the companies said.

“We partner with brands driven by innovation, clean beauty and transparency on our mission to change the industry together,” Annie Jackson, co-founder and COO of Credo Beauty said. “Bringing this collection to life with Ulta Beauty helps us share the highest standards in clean beauty with an expanded audience of enthusiasts. We are thrilled to share our knowledge and relationships to create platforms together for new, sustainable beauty brands to grow.”