Ulta Beauty Rewards will continue to offer complimentary memberships, points on every purchase and perks for Platinum and Diamond members, as well as accelerated earnings with the Ulta Beauty Rewards Credit Card, and the opportunity to redeem points on all beauty products and salon services.
New perks for members include a revamped birthday gift experience, which will allow individuals to select a gift across a portfolio of various brands spanning an array of categories. The new program also bolsters awareness of in-store, online, social media and owned channels with educational tips to help members accelerate how they can earn and redeem points.
The Ulta Beauty Rewards “Birthday Love” rewards for January include products from Olaplex, Sunday Riley, First Aid Beauty, Peach & Lily, Kopari and Smashbox. Members also will be able to earn 5x points on salon services, Fragrance Crush and Hair Goals selected products.
[Read more: Sephora updates Beauty Insider birthday gifts for 2024]
Lastly, the beauty retailer shared that as part of the program revamp, it will continue to listen to consumers and continue to find new ways of improving Ulta Beauty Rewards.