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Ulta Beauty sets sights on Herald Square

Gisselle Gaitan
Gisselle
  • a store inside of a building
  • a refrigerator freezer sitting inside of a store
  • a flat screen tv sitting in a room
  • a display in a room
  • a person standing in front of a store
  • a store filled with lots of counter space
  • a group of people standing in a room
  • a close up of a bookshelf
  • indoor,table,sitting,building,kitchen,food,book,room,filled,truck,computer,man,large,standing,woman,library,refrigerator,store,people,group

A new Ulta Beauty location is opening its doors in just a matter of days.

The beauty retailer will open its newest New York City store in Herald Square on March 5.

Inside, shoppers can expect to find a new elevated design that includes high ceilings, artistic lighting and digital screens throughout to make finding beauty must-haves easier.

Safe shopping standards will be in place, including a dedicated buy online and pick up in-store experience for consumers, the company said.

Plans for virtual make-up sampling also will be in place via Glamlab, as well as an interactive selfie station and a salon.

Located at 2 Herald Square in New York City, the store also will feature hair and brow services.

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