A new Ulta Beauty location is opening its doors in just a matter of days.
The beauty retailer will open its newest New York City store in Herald Square on March 5.
Inside, shoppers can expect to find a new elevated design that includes high ceilings, artistic lighting and digital screens throughout to make finding beauty must-haves easier.
Safe shopping standards will be in place, including a dedicated buy online and pick up in-store experience for consumers, the company said.
Plans for virtual make-up sampling also will be in place via Glamlab, as well as an interactive selfie station and a salon.
Located at 2 Herald Square in New York City, the store also will feature hair and brow services.