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03/02/2021

Ulta Beauty sets sights on Herald Square

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

A new Ulta Beauty location is opening its doors in just a matter of days.

The beauty retailer will open its newest New York City store in Herald Square on March 5.

Inside, shoppers can expect to find a new elevated design that includes high ceilings, artistic lighting and digital screens throughout to make finding beauty must-haves easier.

Safe shopping standards will be in place, including a dedicated buy online and pick up in-store experience for consumers, the company said.

Plans for virtual make-up sampling also will be in place via Glamlab, as well as an interactive selfie station and a salon.

Located at 2 Herald Square in New York City, the store also will feature hair and brow services.

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