Urban Skin Rx expands distribution

Urban Skin Rx’s products are about to become accessible to an even wider range of consumers.

The beauty brand recently announced that its products are to be available at more than 1,900 Walgreens locations this summer.

Though that’s not all. The brand is also growing its Walmart distribution by an additional 750 locations, making its line accessible at 1,500 of the retailer’s locations by August.

“Accessible clinical skincare has always been a part of the Urban Skin Rx mission,” CEO and founder Rachel Roff said. “Partnering with Walgreens allows us to strengthen our brand presence in diverse cities to ensure that multicultural clinical skincare can be found at most major retail outlets. This is a huge move for my company, but the impact of access to inclusive options for our customer is the real win. With growth of Walmart and Walgreens, Urban Skin Rx® retail distribution has grown over 170% from last year, with a projected 20.5% increase in gross retail sales from 2020 to 2021.”

During its initial Walgreens launch, the brand will have seven of its hero products on shelves, with other best-sellers to be added by October, the company said.

Lastly, to wrap things up, Urban Skin Rx also announced that it would be rolling out a new packaging design for its Pro Strength collection at Ulta Beauty.