The Vitamin Shoppe digitizes in-store experience via Jumpmind
The Vitamin Shoppe has doubled down on modernizing and digitalizing its in-store experience, empowering shoppers and its store associates.
Because 85% of purchases are still made in stores, The Vitamin Shoppe has partnered with Jumpstart to supercharge its in-store performance.
The Jumpmind deployment started in June 2024 and roll out to 697 stores nationwide will be complete at the end of October.
Jumpmind president and CEO Joe Corbin and The Vitamin Shoppe chief information officer Scott Devlin recently showcased the new in-store technology at The Vitamin Shoppe’s Edgewater, N.J. store.
Highlights of the technology:
- Next-gen unified promotions technology provides the best deal in-store or online – 88% of TVS customers are members of its Healthy Awards loyalty program. TVS is committed to rewarding that loyalty via new technology (Jumpmind Promote) that runs more than 200 concurrent promotions, in-store or online.
- Repeat delivery subscription via digital in-store sign up (Auto Delivery) enables shoppers to subscribe for recurring auto delivery on products at checkout. Digital signage flags products that are available for subscription along with a discount via Jumpmind CX Connect.
- Next-gen mobile, composable Point of Sale technology (Jumpmind Commerce) – makes it easy for health enthusiasts to find order history, loyalty information and product details, and provide buy online, ship to home for “endless aisles” – all while ensuring a streamlined checkout process.
- Apple iPad devices make the “register” in the palm of the hand for health enthusiasts. This mobility combined with the Jumpmind software allows transactions to stop, start and resume, in lockstep with the customer journey – anywhere in and around the store.
“The Vitamin Shoppe has observed an increase in engagement at point of sale with its Healthy Awards Loyalty and Auto Delivery Subscription programs,” Devlin said.