The Vitamin Shoppe, Ghost announce retail partnership

The Vitamin Shoppe is teaming up with Ghost, a company known for its lifestyle sports nutrition products.

Ghost’s portfolio includes flavor collaborations with such brands as Oreo, Chips Ahoy, Sour Patch Kids, Swedish Fish, Sonic Drive-In, Warheads and Welch’s.

Through this partnership, the lifestyle sports nutrition brand’s products will be available at more than 715 of the retailer’s brick-and-mortar stores, and online as well.

“We are thrilled to introduce a lineup of exceptional Ghost sports nutrition products and cult-favorite flavor partnerships to The Vitamin Shoppe. As the premiere global retailer of health-and-wellness solutions, The Vitamin Shoppe is committed to supporting the lifelong wellness of our customers with the most innovative brands and highest quality products,” Sharon Leite, CEO of The Vitamin Shoppe, said. “Ghost founders Daniel Lourenco and Ryan Hughes have created a truly original lifestyle brand that we believe resonates strongly with our dedicated sports nutrition and fitness enthusiast customers.”

In addition, the brand will be featured in a prominent, cohesive brand block within The Vitamin Shoppe and Super Supplements stores, the companies said.

Products to be carried at the retailer include proteins; pre-workout, intra and post-workout formulas; and ready-to-go energy drinks.

“Who you go to battle with is everything,” Ghost CEO Lourenco said. “The Vitamin Shoppe has been a great partner with Ghost Energy, and their team and customers’ authentic enthusiasm for the brand is beyond contagious. We are very excited to finally bring more Ghost to The Vitamin Shoppe.”