Vitamins, Diet and Sports Nutrition

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Vitamins, Diet and Sports Nutrition

News and information on vitamins, diet and sports nutrition products, merchandising and trends in retail pharmacies.

Orgain packs pancake, waffle mixes with protein

Orgain’s protein pancake and waffle mixes are available in three flavors — whole wheat and oat, 50 superfoods, and classic gluten-free.

Hydralyte’s Plus Immune System Boost also rehydrates

Hydralyte’s Plus Immune System Boost contains glucose and electrolytes for rehydration, as well as vitamin C and elderberry to boost the immune system, the company said.

Alani Nu energy drinks in Hawaiian shaved ice, tropsicle, cosmic stardust, watermelon wave and mimosa flavors are now available at 340 H-E-B stores across Texas and northeast New Mexico.

DSN takes a look at how communicating the immune benefits of its flagship product has yielded big results for PharmaCare US during the pandemic.

Hamacher Resource Group’s new product team took the time to sift through the 189 new products in September to find five that stood on their own as Products to Watch.

Arcadia Consumer Healthcare is growing its portfolio with its acquisition of VMS brand Naturelo.

G Fuel partnered with Activision to create Wumpa Fruit, inspired by the new Crash Bandicoot game, that features apple and mango flavors.

The Ronkonkoma, N.Y.-based brand is the sole matching partner of the National Breast Cancer Foundation’s final week of its ToGetHer campaign, donating $10,000 to the organization.

SmartyPants’ Healthy Immunity line consists of three products — Healthy Immunity Daytime, Healthy Immunity Nighttime and Kids Healthy Immunity.

Following the rollout of “Tested to Be Trusted,” CVS Pharmacy saw a boost of more than 14 times growth in share across the vitamins and supplements category.

Designer Protein’s chocolate bars, featuring 10 g of whey protein, are available in dark chocolate with almonds and dark chocolate with quinoa options.

Liquid I.V.’s new Hydration Multiplier+ Immune Support contains cellular transport technology and Wellmune to maintain and strengthen the immune system, the company said.

Thanks to the COVID-19 pandemic, consumers and retailers are looking to the VMS segment as a possible deterrent to catching this virus and all that comes with it. 

Premier Protein’s new cinnamon roll flavor contains 30 g of protein, 160 calories per serving, and 24 vitamins and minerals, the company said.

Garden of Life’s immune-centric line for children aims to support immunity protection for families, the company said.

As the COVID-19 pandemic continues, shoppers are increasingly conscious of what ingredients are in the products they are using to stay healthy, leading to growth among natural and homeopathic products.

TB12’s sports nutrition products that will enter Publix and Whole Foods Market are TB12 Plant Based Protein Powder and TB12 Single Serve Plant Based Protein. A third product, TB12 Powdered Electrolytes, will be available exclusively at Publix.

Hamacher Resource Group’s new product team was able to identify five standout products from the 170 new items launched in August.

Core Power’s new strawberry flavor is free of lactose and gluten and made without the use of artificial growth hormones, the company said.

23Vitals’ supplements look to take on modern-day stressors that may affect immune health, the company said.

Piping Rock’s new vitamin brand Pink is partnering with the National Breast Cancer Foundation to give back to patients undergoing breast cancer treatment.

More than 2-in-5 of people surveyed by Ipsos on behalf of the Council for Responsible Nutrition said they have changed their supplement routine since the COVID-19 pandemic began.

TB12’s Plant-Based Protein 2lb Bags, Plant-Based Protein Single Serve Packs and Foundational Supplement Line are now available at Whole Foods Market.

GT’s Aqua Kefir is a non-dairy and caffeine-free cultured drink that has been fermented with dairy-free kefir cultures, the company said.

Ensure Plus now contains 16 g of protein — 75% more protein than Ensure Original — alongside nutrients meant to support immune health. 

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