Vitamins, Diet and Sports Nutrition

Foundation Phytonutrients are formulated to assist with muscle recovery, support metabolism and fight against oxidative stress, the company said.

Whole Foods Market now carries Rae Wellness products, including Vegan Collagen Boost Powder, Pre + Probiotic Capsules, Multivitamin Capsules, DeStress Capsules and Complexion Capsules.

The Blood Builder Liquid Iron Once Daily supplement, made with real tart cherry and fruit juice concentrates, contains 27 mg of iron per serving, the company said.

Collegiate women’s basketball player Azzi Fudd has been named BioSteel’s newest brand ambassador and partner.

SuperMush’s three inaugural SKUs of functional supplements include energy, immunity and chill.

New launches from the brand include elderberry, collagen and biotin, and hemp gummies.

Drug Store News caught up with Pharmavite executive vice president and chief sales officer Bryan Donaldson to see what’s in store in the VMS category.

Ancient Nutrition Collagen Peptides look to support skin, nail, hair, joint and gut health, the company said.