Vitamins, Diet and Sports Nutrition

MegaFood’s new Daily Immune Support, Daily Energy and Daily Stress Relief multivitamins contain zinc, a blend of herbs, and vitamins B, C, D and E.

New and innovative launches include Hotshot for Muscle Soreness Sports Shot, That’s It Keto Kick bars and Force Factor Total Beets.

Today’s consumers are the force behind changes across multiple health-and-wellness categories. Add a pandemic into the mix and we begin to see several new trends emerge, particularly within the sports nutrition, weight loss and meal replacement segments.

Think! is launching limited-edition pumpkin spice latte and chocolate peppermint bars.

MacKay's more than two decades of experience include time spent with manufacturers and trade organizations in the dietary supplement space, including most recently CV Sciences.

Chike Nutrition’s Vanilla Iced Coffee was the winner of the DSN/ECRM Buyers’ Choice Award at the recent Vitamin, Weight Management & Sports Nutrition Program held by ECRM.

The trade association’s new plan reduces annual dues for many companies with sales between $50 million and $400 million annually.

Founded in 2019, Betterbrand is focused on offering doctor- and pharmacist-formulated respiratory and immune health nutraceuticals, as well as products meant to address mental acuity/focus and overindulgence.