Vitamins, Diet and Sports Nutrition

Entenmann’s x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie is a collagen-boosting protein powder that aims to promote the health of hair, skin, joints and nails.

The Ronkonkoma, N.Y.-based company is debuting zinc, B-12 Energy and Probiotic Digestive Aid gummies. 

Celsius’ Tropical Vibe is a fitness beverage containing notes of sparkling starfruit and pineapple, the company said.

Nature’s Truth donated $3.5 million worth of vitamins and supplements to those in need via partnerships with Feed the Hungry and Convoy of Hope. 

With the brand’s platinum status, PlantFuel will be included in an exclusive marketing campaign and more than 100,000 samples will be sent to GNC's Pro Box customers.

Nina Barton, a 10-year veteran of Kraft Heinz and seasoned CPG executive, will lead the combined company of Natrol and Jarrow Formula, both of which are owned by New Mountain Capital.

The tonic combines black elderberry with raw organic honey and raw organic apple cider vinegar for a product that can be taken straight from the spoon or used in recipes.

The Vitamin Shoppe will carry Ghost’s proteins and pre-workout, intra and post-workout formulas at all of its locations.