Walgreens, Huggies raise awareness of diaper needs in U.S.
This August, for the sixth consecutive year, Kimberly-Clark’s North American Huggies brand and Walgreens are joining forces to raise awareness of diaper need in the United States, supporting those struggling with providing diapers for their children.
In the U.S., 1-in-3 families experience diaper need and are unable to provide enough diapers to help keep their child’s skin clean, dry and healthy, the companies said.
“When a baby doesn’t have access to clean diapers, they're exposed to potential health risks, which is the driving force behind this important collaboration with Walgreens and The National Diaper Bank Network,” said Robert Raines, vice president of marketing at Huggies North America.
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Noting that many people don’t realize how prevalent diaper need is in our country, Raines said, “…and through this partnership, we will educate and encourage people to join us in supporting families to help babies and children thrive.”
For every pack of Huggies Diapers purchased at a Walgreens store or online at Walgreens.com this August, Huggies will donate a day’s worth of diapers to the National Diaper Bank Network, up to 1 million diapers.
“In our pursuit of more joyful lives through better health, Walgreens is proud to team up with Huggies for the sixth consecutive year,” said John Gremer, director of community affairs at Walgreens. “Driving awareness to diaper need in support of helping families across the local communities we serve is important.”
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Arin Wright, a professional Chicago Red Stars soccer player and mother of a 2-year-old son, is partnering with Huggies to help spread the word about the donation program with Walgreens and encourage her fans to participate in the giving.
Wright isn’t just a defender on the field, she has been a strong advocate for new parents facing challenges, such as maternity leave, balancing a career with parenthood, fertility services and day care.
“There are so many things to think about when raising a child, and it pains me to know that so many families have to worry about not knowing if they“ll have enough clean diapers today,” Wright said. “I’ll be buying my Huggies at Walgreens this month to help generate donations to families in need, and I’ll be asking my friends, teammates and family to do the same. I hope people across the country will join us on this important mission to help make sure more parents have access to clean diapers.”