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Navigating the multichannel universe with WAG
WHAT IT MEANS AND WHY IT’S IMPORTANT — Somehow, someway, Walgreens will be the first to figure out how to beam a prescription right into a patient's medicine cabinet "Star-Trek" style. Because as sure as the chain's e-commerce president Sona Chawla is to Walgreens as Scotty is to the USS Enterprise, Walgreens is moving at light speed in monetizing and capitalizing on multichannel retailing. And the chain hasn't even got its multichannel engines really revved yet.
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Consumer Reports: Rx labels miss mark on providing important safety information
YONKERS, N.Y. — Important safety information often is missing from drug labels, while some pharmacies don’t include medication guides required by the federal government, according to a new investigation by Consumer Reports.