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DeVito/Verdi to continue handling Duane Reade's advertising, public relations
NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.
"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."
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NewsBytes on WAG's community Rx conference, ABC CEO's retirement, CHPA's new chair and more
DEERFIELD, Ill. — Walgreens in March expanded Joseph Magnacca’s role. As president of daily living products and solutions, Magnacca — the former Shoppers Drug Mart vet who as chief merchant of Duane Reade proved instrumental in the reinvention of the New York drug store chain — will oversee Walgreens’ marketing and merchandising operations, led by chief marketing officer Kim Feil and chief merchandising officer Bryan Pugh, but will report directly to president and CEO Greg Wasson.