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Walgreens thinks big with multichannel plans
WHAT IT MEANS AND WHY IT'S IMPORTANT — Almost two-thirds of consumers live within 3 miles of a Walgreens. For the rest of America, Walgreens is using its multichannel strategy to get even closer. The deal with Drugstore.com considerably accelerates the chain's plans.
(THE NEWS: Walgreens boosts online presence with Drugstore.com acquisition. For the full story, click here.)
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DeVito/Verdi to continue handling Duane Reade's advertising, public relations
NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.
"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."