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M&M’s efforts stoke excitement for Red Nose Day
HACKETTSTOWN, N.J. — In the lead-up to the third annual Red Nose Day, Mars Chocolate North America’s M&M’s brand is working to raise money for kids in need. The brand is rolling out a new vending machine at various Walgreens that dispenses coupons to raise donations and awareness in exchange for a funny face, a silly dance or great joke, the company said.
M&M’s also will donate more than $1 million to the Red Nose Day fund to support programs for children, kicking off its efforts with a New York City flash mob on May 1.