Welch’s debuts Zero Sugar Fruity Bites

The new product contains 25% fewer calories than the original Welch’s Fruit Snacks.
Sandra Levy
Senior Editor
welch's zero
welch's zero

Welch’s Fruit Snacks is launching Zero Sugar Fruity Bites. The product is chewy, fruity and 100% sugar-free, with 25% fewer calories than the original Welch’s Fruit Snacks. The new treats are fat-free, gluten-free, aspartame-free and contain no preservatives.

With 4 in 10 shoppers looking for low/sugar-free products, up 4% versus a year ago, Welch’s Zero Sugar comes as both consumer preference for sugar-free snacks and the sugar-free snack market are increasing, the company said.

According to a Comprehensive Research Report by Marketing Research Future, the global market for sugar-free treats is projected to increase by 6.9%, reaching almost $7 billion by 2030.

“We’re excited to expand our product offerings with Welch’s Zero Sugar Fruity Bites,” said Nicole Luisi, senior brand manager of Welch’s Fruit Snacks. “With this new innovation, fans of our iconic fruit snacks with specific dietary preferences or restrictions can again enjoy that same delicious taste and texture they have grown to love, giving them a deliciously fruity snack without any compromise.”

[Read more; Welch’s Juicefuls add twist to traditional fruit snacks]

Consumers will begin to find Welch’s Zero Sugar at their favorite retailers and on Amazon.com in Mixed Fruit, Berries ‘n Cherries and Island Fruits varieties, priced at approximately $3.99 for 3-oz. peg bags with other packaging formats also to roll out later in the year into early 2024.

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