Welch’s Juicefuls add twist to traditional fruit snacks

Welch’s is adding a juicy twist to the traditional fruit snack.

The Allendale, N.J.-based company is rolling out its new Juicefuls fruit snack line, which combines the taste of fruit and juice together.

Available in three varieties — mixed fruit, berry blast and island splash — Welch’s Juicefuls are made with natural flavors and colors from natural sources, as well as gluten-free and made without preservatives, the company said.

“We take great pride in bringing consumers new and exciting snacks and are thrilled to officially launch Welch’s Juicefuls to consumers nationwide,” Nicole Luisi, brand manager for the Promotion In Motion Co., Inc., said. “Welch’s Juicefuls offers consumers of all ages a unique experience to enjoy a surprising twist on our beloved classic snacks. They feature next level bursts of fruit juice in the centers for added goodness and are a unique and authentic alternative to other snacks. Parents can feel good about serving them, while the entire family will equally enjoy Juicefuls.”

Consumers can find Welch’s Juicefuls in six-count boxes of 1-oz. pouches for $3.39 and 4-oz. bags for $2.09 at the snack, candy and front-end sections of select retailers with distribution set to expand throughout the year.