Wellness Mama’s Katie Wells to debut personal care line

Katie Wells, an award-winning blogger, author and podcaster, best known as Wellness Mama, is expanding her empire.

It was announced that Wells would be diving into the world of personal care by launching Wellnesse.

Based on the DIY creations Wells has been concocting in her kitchen for several years, the first products in the line are set to include — whitening toothpaste, cleansing shampoo for all hair types, smoothing shampoo for all hair types, nourishing conditioner for wavy and curly hair, and an enriching conditioner for wavy and curly hair.

"It's tough to find high-quality products that work as well as 'regular' alternatives. People aren't willing to sacrifice efficacy to use a natural option," Wells said. "We set out to create products that work while maintaining safety and clean ingredients."

Wellnesse will be available for purchase beginning in January via the brand's website.