Thanks to COVID-19, immunity has become one of the key catchwords over the last few months. It also has spurred a big jump in retail sales across a number of segments, as consumers look for products to prevent any type of illness during the ongoing pandemic.
That is great news for retailers in the space as booming sales have encouraged them to add more product to their shelves. Yet it also means that as manufacturers announce new products and line extensions, retailers are trying to keep up with all the innovations. Here is a roundup of the major players in the immunity space and what they are doing to stand out in this crowded arena.
GSK Consumer Healthcare
Among GSK Consumer Healthcare’s portfolio of brands is the Emergen-C family of products, which includes a variety of supplements that can support the immune system. The brand’s flagship flavored fizzy drink mix — introduced in 1978 — offers a high level of vitamin C plus other key antioxidants to support the immune system, as well as B vitamins for energy. There also are gummies and chewables that have been introduced more recently to round out the product line.
Emergen-C also is working on new products. “Based off the trends of immunity, we have recognized that innovation will come in the form of offering immunity products that are specially formulated and targeted to kids, giving moms another tool in helping to keep their family healthy,” said Tom Rinck, director of customer and industry development. “Additionally, we will be innovating by talking to consumers about the benefits of using Emergen-C year-round versus in cold and flu season to keep their immune system healthy.”
Based in Easton, Md., Konsyl is best known for its flagship natural psyllium fiber supplement, which has been trademarked since 1934. Yet the company’s extensive product line goes beyond fiber and includes several immunity offerings.
Konsyl’s Vitamin D3 Immunity Gummies are vegan and contain 800 IUs of vitamin D3, which the company said can help support bone health and immunity. The
pectin-based gummies come in a peach and cherry blend flavor, which uses natural peach and cherry flavors.
The Vitamin D3 Immunity Gummies complement Konsyl’s other immunity offerings, which also include the Konsyl Elderberry Immunity Gummies, which, like the Vitamin D3 Immunity Gummies, are vegan friendly and combine 200 mg of black elderberry extract with 70 mg of vitamin C, 400 mg of echinacea extract and 100 mg of propolis extract. Both products are sold in 60-count bottles.