Women’s Best exclusively launches at The Vitamin Shoppe

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Women’s Best exclusively launches at The Vitamin Shoppe

By Gisselle Gaitan - 02/03/2020

The Vitamin Shoppe has locked in an exclusive partnership with women-focused Austrian sports nutrition brand Women’s Best by becoming its first and only U.S. retailer.

Established in 2015 by David Kurzmann, Lukas Kurzmann and Thomas Mark, Women’s Best features a range of sports nutrition products that span across the whey and vegan protein categories, as well as meal-replacement shakes, pre-workout supplements, metabolism supplements, BCAAs and collagen formulas.

“The Vitamin Shoppe is thrilled to become the exclusive retail partner of Women's Best in the U.S. This launch brings one of the fastest-growing, most digitally-savvy sports nutrition brands in the world to our lineup of premium health and wellness products,” said Sharon Leite, CEO of The Vitamin Shoppe, said. “Women's Best is the first company to carve out a strong position as a women's-focused brand in sports nutrition and will bring its innovative and inspiring message and products to our stores. This launch is a unique opportunity to further deliver on The Vitamin Shoppe's promise to help our customers become their best selves, however they define it.”

Besides its product line, Women's Best also brings to its retail partnership roughly 3.8 million followers on social media and 300 influencer partners that include Emily Skye, Tammy Hembrow, Ashley Nocera, Brittne Jackson, Krissy Cela and Hanna Oeberg.

“We're excited to partner with The Vitamin Shoppe as our exclusive U.S. retail partner, as they reach a powerful demographic of wellness-focused customers who prefer to shop premium sports nutrition brands in a specialty environment,” Thomas Mark, co-CEO of Women's Best, said. “With their emphasis on quality and innovation, along with the expertise of their knowledgeable Health Enthusiasts in stores, The Vitamin Shoppe is an ideal partner for us to grow with. The majority of our social media reach is located in the U.S. so we look forward to making our products widely available to our fans in this market.”

The Vitamin Shoppe will offer Women’s Best products at all of its 750 stores, as well as Super Supplements stores and online.