Yasso adds birthday cake flavor to frozen sweets line

Yasso is adding a brand-new flavor to its frozen Greek yogurt bar collection.

This new flavor launch — birthday cake — was designed to help the brand celebrate its 10-year anniversary, the company said.

[Read More: Starburst take on gummy candy format]

“When Yasso launched in 2011, we saw a white space to deliver great tasting desserts with superb nutritionals and quality ingredients within the frozen aisle and we are proud and grateful, to still be here progressing that mission forward.” co-founder Drew Harrington said. “We wanted our newest flavor to commemorate Yasso’s 10th birthday and be symbolic of the milestone itself — an awesome celebration of delicious fun!”

Featuring rainbow sprinkles and chunks of cake dough, the bars contain 90 calories per serving, as well as 5 g of protein and no artificial ingredients, the company said.

[Read More: Creme Savers makes a comeback]

“While the mission behind Yasso has remained the same over the past 10 years, the products and branding have evolved to give consumers the best experience possible,” co-founder Amanda Klane said. “We’ve continued to improve formulas, expanded categories and have created a way to give back to our community through our Game On! Foundation. We look forward to continued evolution over the next 10 years.”

In addition, Yasso will be donating $10,000 to The Birthday Party Project, which provides birthday gifts to more than 300 children who are currently experiencing homelessness, the company said.

[Read More: Fruity Pebbles, Cocoa Pebbles take on bite-sized form]

Those interested in picking up a box of Yasso’s birthday cake flavor will be able to do so at yasso.com and at select Target locations beginning in October.