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05/12/2020

Yasso coats Greek yogurt bars with crisped quinoa

Gisselle Gaitan
Online Editor
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Yasso is adding an extra layer of sweetness to its frozen Greek yogurt bars.

The Boulder, Colo.-based company is rolling out its new Dipped Greek Yogurt Bars, which come in four flavors — mint chocolate crunch, peanut butter chocolate crunch, sea salt caramel crunch, and vanilla chocolate crunch.

Featuring milk and dark chocolate coating with a crisped quinoa covering, the bars calorie count ranges from 140 to 160, contain 4 g of protein, as well as active cultures, the company said.

“As we start the next chapter of Yasso, new platform and new category innovation will be key to accelerate our growth trajectory,” Craig Shiesley, Yasso CEO said.  “We will look to create the same craveable, satisfying goodness across these new frozen snacking categories as we have done within our leading bars business, starting with our new Dipped Bars, which deliver incredible indulgence.”

To pick up a box of Yasso Dipped Greek Yogurt bars, which retail for $5.49, consumers can head to retailers that already carry the brand’s products.

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