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04/29/2021

About-face beauty’s Daytripper line features pigmented pastel shades

Gisselle Gaitan
Online Editor
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a pink toothbrush

About-face beauty is dropping a brand-new line of products.

Founded by musician Halsey, the latest launch from the beauty brand is the Daytripper collection.

Consisting of 11 new shades that range across four products within its Matte and Light Lock lines, the new additions include holographic sparkles, as well as a palette of matte pastels that are highly pigmented, the company said.

The vibe for Daytripper was all about the creative freedom, fun and energy that connects us through music,” Halsey, about-face founder and chief creative officer said. “We reinvented the idea of ‘pastels’ as strong, potent, intensely vibrant pigments. It’s our take on creativity and purity from a moment in time but reimagined to feel fresh and new in this moment.”

Products part of this new launch includes four new shades of the paint-to-powder Matte Fluid Eye Paint, four sparkling translucent lip glosses in the Light Lock line, two shimmer stick highlighter shades and one holographic hybrid powder that refracts two-toned hues.

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